Top 5 Trends in Women's Hair Accessories for 2025: Scrunchies, Clips, and More

Hair accessories have become a cornerstone of modern fashion, offering a simple yet powerful way to elevate any outfit. As we move into 2025, the focus is on versatility, texture, and a touch of nostalgia. From soft scrunchies that protect hair to bold claw clips that make a statement, this year's trends blend practicality with personality.

Whether you're dressing up for a night out or keeping it casual, the right hair accessory can transform your look. In this guide, we explore the top five trends in women's hair accessories for 2025, with styling tips and product recommendations from Brandy Melville USA to help you stay ahead of the curve.

1. The Comeback of Velvet Scrunchies

Velvet scrunchies are making a major resurgence in 2025, offering a luxurious yet soft touch to any hairstyle. Unlike traditional elastic bands, velvet scrunchies reduce hair breakage and add a subtle sheen that catches the light beautifully. They are perfect for both high ponytails and loose, messy buns, and they pair wonderfully with cozy sweaters like the Bri Eyelet Sweater for a balanced look.

This trend is all about embracing texture and comfort. Velvet scrunchies come in rich jewel tones like emerald, burgundy, and navy, as well as neutral shades for everyday wear. To style, simply wrap a scrunchie around a low ponytail or braid for an instant upgrade. They also work well as wrist accessories, adding a pop of color to your ensemble.

• Velvet scrunchies reduce hair creases and damage compared to standard elastics.
• Choose deep tones for evening looks or pastels for a soft daytime vibe.

2. Oversized Claw Clips for Effortless Chic

Oversized claw clips continue to dominate in 2025, offering a quick and stylish way to manage hair without the fuss of heat styling. These clips are ideal for creating voluminous half-up styles or securing a full twist, and they work especially well with medium to long hair. The key is to choose clips with unique shapes or tortoiseshell patterns for added visual interest.

For a relaxed day out, pair an oversized claw clip with a striped top like the Zelly Striped Top for a coordinated look. The clip's grip holds hair securely while allowing strands to fall naturally for that 'undone' aesthetic. They are also great for transitioning from a day at the office to an evening event, instantly refreshing your hairstyle.

• Look for claw clips with strong springs for all-day hold.
• Tortoiseshell and matte black are versatile choices that match most outfits.

3. Pearl-Embellished Hair Pins and Barrettes

Pearl-embellished hair accessories are a timeless trend that continues to evolve in 2025. From delicate barrettes to statement pins, pearls add a touch of elegance to any hairstyle. They are perfect for special occasions or for adding a hint of sophistication to everyday looks. Use them to pin back a few strands or to secure a side part for a polished finish.

These accessories pair beautifully with feminine tops like the Athelia Top, creating a cohesive, romantic aesthetic. Pearl pins also work well with braids or low buns, where they can be scattered along the length for a subtle sparkle. For a modern twist, mix pearl accents with metallic finishes like gold or silver.

• Pearl pins are lightweight and comfortable for all-day wear.
• Combine multiple pins in a row for a trendy, spaced-out look.

4. Knotted Headbands for a Retro Vibe

Knotted headbands are back with a retro flair, offering a comfortable and stylish way to keep hair off your face. These headbands are typically made from soft fabrics like cotton or silk, with a pre-tied knot at the top for added dimension. They suit all face shapes and can be worn with both casual and dressy outfits.

In 2025, knotted headbands are often seen in bold patterns like polka dots or stripes, adding a playful element to any look. Pair one with a simple top like the Ginny Top for a balanced ensemble. They are also great for bad hair days, instantly elevating a messy bun or ponytail. Choose wider bands for more coverage or thinner ones for a subtle accent.

• Knotted headbands stay in place better than traditional headbands.
• Opt for silk or satin materials to reduce friction and prevent frizz.

5. Layered Hair Chains and Decorative Combs

Layered hair chains and decorative combs are emerging as a major trend for 2025, blending jewelry with hair accessories. These pieces often feature delicate chains that drape across the head or cascade down the back, creating a stunning visual effect. They are perfect for formal events or for adding a bohemian touch to everyday wear.

Hair chains can be worn with loose waves or braided styles, and they pair exceptionally well with simple outfits to let the accessory shine. For a coordinated look, try pairing a hair chain with a skirt like the Lydia Skirt for a cohesive, romantic ensemble. Decorative combs are also versatile, allowing you to pin back sections of hair while adding sparkle.

• Hair chains are adjustable and can be worn in multiple ways.
• Choose metal finishes that complement your other jewelry for a unified look.

Hair accessories in 2025 are all about expressing your personal style while embracing comfort and versatility. Whether you prefer the soft luxury of velvet scrunchies, the practicality of oversized claw clips, or the elegance of pearl pins, there's a trend for every occasion. Explore Brandy Melville's collection of hair accessories to find pieces that match your unique aesthetic and elevate your everyday looks with minimal effort.